Shelly St John is a results-driven leader with over 35 years of experience in marketing, fundraising, coaching, and business development. She has helped raise over $137 million for charitable causes and nearly half a billion dollars for other clients over her career, demonstrating a proven ability to drive revenue growth and create sustainable impact.

As Founder & President of The Auction Divas, she has transformed live charity auctions into high-energy, engaging events that consistently exceed fundraising goals. Through Live Event Fundraising, she has pioneered the integration of live charity crowdfunding into major concerts, associations, and community events, maximizing audience participation and donation outcomes. Her strategic expertise extends to Primary Objective, a boutique marketing, PR, and branding agency specializing in high-impact campaigns that elevate organizational visibility and engagement.

In 2024, she launched What the PHUCH, a 52-week email accountability program designed to help individuals stay focused, take action, and achieve their goals. With a no-nonsense, humor-infused approach, she provides structured guidance that empowers clients to follow through on their commitments and reach new levels of success.

A TEDx speaker and recognized authority in sponsorships, branding, and strategic communication, Shelly has trained nonprofit leaders, coached executives, and developed compelling messaging that drives donor engagement. Her expertise in live-event fundraising, digital marketing, and public speaking makes her a sought-after advisor for organizations looking to amplify their impact.

Shelly’s leadership is backed by extensive professional training, including Heroic Public Speaking (Michael Port), 50 for Colorado at the Leeds School of Business, the Downtown Denver Leadership Program, and the Worldwide College of Auctioneering.

Balancing visionary strategy with hands-on execution, she helps organizations, businesses, and individuals achieve transformational results—claiming their legacy’s next chapter and creating meaningful, lasting change.